Legal
Cookie Policy
Last updated: 9 June 2026
This Cookie Policy explains how CMS Group Ltd ("we", "us", or "our") uses cookies and similar technologies on cms-group.net (the "Website"). It should be read alongside our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function, remember preferences, and — with your consent — understand how visitors use the site or measure marketing effectiveness.
We also use similar technologies such as local storage and pixels, which work in a comparable way.
2. How we use cookies
We use a consent-first approach. Analytics and marketing cookies are not activated until you click "Accept" on our cookie banner. If you click "Decline" or dismiss the banner without accepting, those cookies remain disabled.
3. Types of cookies we use
Strictly necessary
These cookies are required for the Website to operate. They include cookies that remember your cookie consent choice. They do not require consent under UK privacy law.
Analytics
With your consent, we use Google Analytics 4 and HubSpot to understand how visitors interact with the Website — for example, which pages are visited and how users navigate between them. IP addresses are anonymised where applicable. These insights help us improve content and usability, and understand engagement with our services.
Marketing
With your consent, we use marketing and advertising technologies to measure campaign performance and understand how professional audiences engage with our content. This may include Google Ads, Meta Pixel, and the LinkedIn Insight Tag.
4. Cookies we set
| Cookie | Purpose | Duration | Type |
|---|---|---|---|
| cms_analytics_consent | Stores your analytics and marketing cookie preference | 12 months | Necessary |
| cms_consent_banner_dismissed | Records whether the consent banner has been dismissed | 12 months | Necessary |
| _ga, _ga_* | Google Analytics — distinguishes users and sessions | Up to 2 years | Analytics (consent required) |
| __hstc, hubspotutk, __hssc, __hssrc | HubSpot — visitor identity, session tracking, and page analytics | Up to 13 months | Analytics (consent required) |
| _fbp | Meta Pixel — tracks visits across websites | Up to 3 months | Marketing (consent required) |
| li_sugr, AnalyticsSyncHistory, etc. | LinkedIn Insight Tag — measures ad and content engagement | Varies | Marketing (consent required) |
| Google Ads cookies | Conversion tracking and remarketing measurement | Varies | Marketing (consent required) |
Third-party cookie names and durations may change as providers update their services. For the most current information, refer to the privacy policies of Google, Meta, LinkedIn, and HubSpot.
5. Managing your preferences
You can manage cookies in several ways:
- Consent banner — use Accept or Decline when prompted on your first visit
- Clear cookies — delete cookies in your browser settings and revisit the Website to see the consent banner again
- Browser settings — most browsers allow you to block or delete cookies. Note that blocking all cookies may affect Website functionality
- Opt-out tools — Google provides an Analytics opt-out browser add-on
6. Third-party cookies
Some cookies are set by third-party services that appear on our pages. We do not control these cookies. Third parties may use the data they collect in accordance with their own privacy policies. We only enable third-party analytics and marketing cookies where you have given consent.
7. Changes to this policy
We may update this Cookie Policy to reflect changes in technology, law, or our practices. The "Last updated" date at the top of this page shows when it was last revised.
8. Contact us
If you have questions about our use of cookies, contact us at hello@cms-group.net.