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From Go-Karts to Growth: Inside the Huddle Defining Our Role as a Business Transformation Partner UK

  • Writer: Oliver Coop
    Oliver Coop
  • Jul 9
  • 3 min read

Last night, the CMS Group team swapped keyboards for racing helmets for our bi-annual company huddle—an evening dedicated to celebrating our incredible people, aligning on our ambitious future, and, of course, crowning our new go-karting champion.


The event was a perfect reflection of the CMS culture and our commitment as a leading business transformation partner in the UK: a powerful blend of strategic focus, collaborative energy, and a healthy dose of competitive fun.


Earth from space with city lights glowing at night. A sunrise at the horizon casts a warm glow. The text "Looking Ahead" is in the corner.

A Culture of Excellence and Loyalty

Kicking off the presentations, our Managing Director, Darcy Coop, put the spotlight on the foundation of our success: our people. She celebrated the remarkable loyalty within our ranks, highlighting that over 13% of our team have been with CMS for more than a decade—a testament to the strong, supportive culture we've built together. This foundation of experience is complemented by fresh perspectives, as we've been thrilled to welcome five new A-Players to the team in recent weeks.


Darcy also led a dynamic interactive workshop called "The Grit, The Glow, and The Growth." This session empowered the entire team to share open feedback, celebrate what we're doing brilliantly, and brainstorm innovative ideas for the future, ensuring that every voice plays a role in shaping our journey.


Building the Technology of Tomorrow

Next, Technical Director Paul Cowburn gave the team an exciting look under the hood of our ongoing technology transformation. He detailed a comprehensive, end-to-end strategy focused on future-proofing our services and delivering even greater value to our clients. Key initiatives include:


  • Rebuilding innovative client interfaces from the ground up for a more intuitive and powerful user experience.

  • Upgrading the core technology engines that power our services to enhance performance and reliability.

  • Expanding our solution expertise into broader and more complex areas to meet evolving market demands.

  • Investing heavily in our A-Player talent to ensure we have the deep technical expertise required to lead these initiatives.


This isn't just an upgrade; it's a fundamental reinvestment in the technology that will drive our clients' success for years to come.


The Power of Proof: How We Win as a Business Transformation Partner

Rounding out the presentations, Sales Director Oliver Coop shared a powerful message about what truly fuels our growth. He explained that our competitive edge doesn't come from a large marketing budget, but from the undeniable proof we build every single day.


"Every 5-star project we deliver, every complex transformation we complete, builds the confidence and trust that allows us to win against much larger organisations," Oliver noted. "Our success is a direct result of the excellence delivered by every single person on this team. That is our #1 growth driver, and it's what enables us to partner with some of the best and most respected brands in the world."



A huge thank you to everyone who could come for the karting, and to the team members who held the fort keeping the 24/7 service going. It’s clear we have an exciting road ahead!


The Race to the Finish Line!

With the strategic discussions complete, the team's competitive spirit was unleashed on the race track. After some thrilling overtakes and fierce but friendly rivalries, three drivers earned their spot on the podium.


We extend a massive congratulations to our new champions:


  • First Place: Evan Powell (Account Manager)

  • Second Place: Lewis Carter (Senior Engineer)

  • Third Place: Oliver Coop (Sales Director)


CMS Group Karting Podium Winners - Oliver Coop in 3rd, Lewis Carter in 2nd and Evan Powell in 1st!

The spirit of the evening—from the strategic insights shared in the huddle to the competitive drive on the race track - perfectly captures what it means to be part of CMS Group, a true business transformation partner. We're a team that works hard, thinks strategically, and is always driven to find that winning edge, both for ourselves and for the clients we serve.

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